Public Identity Management™ Trailblazers: Official Partners of the Cannes Lions International Festival of Creativity
CANNES, France, May 29, 2025 /PRNewswire/ — WEIR AI, an official sponsor of Cannes Lions 2025, will showcase its new Public Identity Management™ technology at the Cannes Lions International Festival of Creativity (June 16-20, 2025). WEIR AI is tackling a key question in today’s digital world: “Who Owns Your Face?” Visitors to WEIR AI’s Lions Beach House can demo the technology and see for themselves.
People’s faces and identities increasingly appear on platforms, from social media posts to ad campaigns, often without their knowledge or permission. This can lead to privacy violations, identity theft, and misrepresentation. Meanwhile, companies face a dilemma: they need identity data to improve their services, but have paid billions in fines for mishandling this same information, like Google’s $1.3 billion settlement just last week.
To address these growing challenges, WEIR AI has developed a solution that benefits both individuals and businesses. For individuals, it gives people control over their digital likeness and the ability to set rules for how their image can be used. For businesses, it creates a clear framework to respect identity rights while opening new revenue opportunities.
WEIR AI’s patent-pending technology identifies when you appear in digital content, like social media posts or ad campaigns. The system integrates with platforms to enforce your rights, enabling controlled actions whether removing unauthorized content, ensuring proper attribution, or facilitating compensation when commercial use is allowed.
“People deserve control over how their own faces and identities are used, and companies need a better way to respect these rights,” said CEO Gary McCoy, who worked in privacy and AI at Meta, Microsoft, and Snowflake before starting WEIR AI to give people more control over their digital lives.
CTO Tal Hassner brings decades of technical expertise developing the science behind modern recognition platforms and the products that made these technologies widely available. He led face recognition research for AWS Rekognition and research and product teams at Meta AI. With over 100 scientific papers and 18,000+ citations, Hassner is a respected leader in identity technology and AI safety.
“When we first created face recognition, it was used in ways we didn’t expect,” said Hassner. “At WEIR AI, we’re making recognition not just accurate, but safe, private and fair.”
The immersive experience features expert talks and interactive demos where guests can explore how the technology helps protect digital identities while generating new business opportunities for content creators, brands, and platforms.
Based in Menlo Park, California, WEIR AI is a public benefit corporation developing technologies that protect people from AI-based threats while creating new opportunities. Inspired by structures that control the flow of water, the name WEIR reflects our mission to empower people and businesses to shape how AI affects them—preserving their agency in a digital world. WEIR AI is AI for the Human Era.
For more information please visit: www.weir.ai and www.whoownsyourface.com
Connect with WEIR on LinkedIn for all Cannes Lions 2025 updates: https://www.linkedin.com/company/weirpbc
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SOURCE WEIR AI