Performance Nutrition Enters a New Growth Phase as Global Sports Nutrition Market Expands at 7.7% CAGR Through 2032

This is a paid press release. Contact the press release distributor directly with any inquiries.PR Newswire 9 min readLONDON, Feb. 9, 2026 /PRNewswire/ — The global sports nutrition market is projected to be valued at US$27.3 billion in 2025 and is forecast to reach US$45.9 billion by 2032, representing a CAGR of 7.7% between 2025 and 2032. This expansion is driven by rising participation in sports and fitness, stronger demand for clean-label and functional formulations, and new consumption occasions such as esports and ready-to-drink formats. Persistence Market Research Logo (PRNewsfoto/Persistence Market Research Pvt. Ltd.) Boom in Participation and Performance-Focused ConsumptionThe sustained rise in recreational and organized sports participation continues to drive demand for sports nutrition products worldwide. Growing awareness of preventive healthcare and active lifestyles has expanded the consumer base beyond professional athletes to include gym-goers, runners, cyclists, and fitness enthusiasts. Consumers are increasingly seeking products that enhance endurance, muscle recovery, and overall performance. This shift is strengthening demand for protein powders, energy bars, and ready-to-drink formulations designed for convenience and measurable benefits. In parallel, purchasing behavior is evolving toward multifunctional formulations that combine protein with added vitamins, minerals, adaptogens, and digestive enzymes. Brands are responding with plant-based alternatives, clean-label ingredients, and on-the-go packaging formats suited to busy urban lifestyles. The integration of digital fitness platforms and personalized nutrition programs is further supporting product customization, enabling companies to target specific performance goals and expand average consumer spend.𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐅𝐫𝐞𝐞 𝐒𝐚𝐦𝐩𝐥𝐞 & 𝐂𝐡𝐞𝐜𝐤 𝐭𝐡𝐞 𝐋𝐚𝐭𝐞𝐬𝐭 𝐌𝐚𝐫𝐤𝐞𝐭 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: https://www.persistencemarketresearch.com/samples/2889Rise of Esports and Cognitive Performance NutritionThe rapid expansion of esports and competitive gaming is creating a distinct growth avenue within the sports nutrition market. Unlike traditional sports consumers, esports participants prioritize sustained mental focus, alertness, and reaction speed. This has increased demand for low-sugar, nootropic-enhanced beverages and supplements formulated to support cognitive endurance during extended gaming sessions. Manufacturers are capitalizing on this opportunity by developing products that blend moderate caffeine with ingredients such as L-theanine, choline, B-vitamins, and other focus-support compounds. These formulations aim to deliver steady energy without the crash associated with conventional energy drinks. The emergence of gaming-focused nutrition brands and sponsorships within esports tournaments is strengthening brand visibility and expanding consumer demographics, posit Read More