SINGAPORE, June 19, 2025 /PRNewswire/ — At “Renewal Tour 2025” Singapore hosted by ESOMAR, a leading association for global market research, insights, and analytics, Mininglamp Technology, a leading BI and AI solution innovator, headquartered in Beijing, launched AdEff – an AI-powered global ad testing and optimization product.
Developed on Mininglamp’s proprietary Hypergraph Multimodal Large Language Model (HMLLM), AdEff features a collaborative architecture combining large language models (LLM) and Mixture of Experts (MoE) models. It can rapidly and accurately predict consumer’s subjective responses to ads and the effectiveness of ads and provide optimization recommendations.
Peking Tan, vice president of Mininglamp Technology, dean of Miaozhen Academy of Marketing Science and head of AdEff team, said: “GenAI will unleash a productivity boom in marketing, leading marketing to a new paradigm. More and more branded content will be generated,and quickly evaluating and screening high-quality content will become a challenge.The launch of AdEff marks a significant breakthrough for global marketing vertical large language models in content measurement scenarios, also representing the future development direction of ‘multi-agent collaboration’ in marketing services.Through innovation, AdEff solved the challenges of long time and high cost that businesses face during ad testing and optimization, providing the creative industry with a new productivity tool.”
In the future, upholding its mission to make content measurement faster, more cost-effective, and more brand-relevant, AdEff will expand its measurement scope to include more brand-generated content.
Peking Tan also announced that AdEff will be available globally for trial use starting from June 19. Users can visit AdEff.com to register and experience.
AI-powered ad testing: quickly screening for better creatives
The quality of ad creatives determines marketing effectiveness. An outstanding ad not only conveys differentiated brand propositions and captures consumer mindshare but also drives sales growth. Every day, there are millions of ads globally competing for precious consumer attention against short-form videos, social media, etc. For important ads, pre-testing is necessary to improve reach and completion rates.
Before the advent of generative AI, ad testing primarily relied on quantitative and qualitative consumer research, as well as neuroscience-based EEG and eye-tracking measurements. These methods typically took weeks, were costly, and often involved sample bias.
Generative AI, especially the rapid advancement of multimodal LLMs in predicting human responses, has brought new possibilities to creative testing.
AdEff is developed with this new technology. Peking Tan said, combining Mininglamp’s proprietary HMLLM and MoE models, AdEff can simulate consumers’ feedback on ad creatives and provide targeted optimization recommendations in just a dozen minutes, empowering marketing experts and creative agencies to make faster and smarter data-driven decisions for better creatives and higher ad success rates. While significantly enhancing testing efficiency, it also dramatically reduces ad testing costs. “Enterprises now have the opportunity to test every ad and find the balance between creative intuition and commercial rationality.”
Key Technological Breakthroughs: Unique Data and Vertical LLM
AdEff’s outstanding performance is rooted in Mininglamp’s extensive R&D efforts in LLM technology.
On the one hand, HMLLM, the technological foundation of AdEff, integrates non-standard modalities such as EEG and eye-tracking. By bridging the semantic gap between multiple modalities through hypergraphs, it enhances logical reasoning and insight capabilities across multimodalities. This is also the first attempt globally to make machines understand human subjective feelings.
The creation of HMLLM benefits from the experiences and data that Mininglamp’s product technology team accumulated over the past 10 years in neuroscience research, as well as over 100,000 person-times of real measurements and a massive global creative material library which lays a solid foundation for the model’s high performance. This model has obtained many patents and was nominated for Best Paper at ACM Multimedia (ACMMM) 2024, the world-leading multimedia conference.
On the other hand, Mininglamp’s proprietary multimodal MoE architecture also ensures AdEff’s accurate prediction. By dynamically routing tasks to domain-specific expert models, AdEff can subjectively understand human feelings and objectively uncover correlations within multimodal data. Together with experts’ judgments and analyses, it helps customers make faster decisions.
AdEff is the latest implementation of GenAI and Agents in the marketing services field., representing the future of marketing tools. Peking Tan said AdEff will continue to strengthen its efforts in brand content measurement types, technology optimization, customization, and global ecosystem expansion..
Brand content measurement types：beyond advertising, AdEff will gradually incorporate short videos and other brand-generated content into its measurement through customized models.Technology optimization: Mininglamp will continue to improve AI algorithms, increase prediction accuracy, incorporate more expert evaluations, and strengthen the analytical capabilities of the MoE model.Customization: AdEff will add the ability to connect with enterprise knowledge bases and offer model customization service for select customers.Global ecosystem expansion: Besides Chinese and English versions, more versions of AdEff will be launched for more languages and markets to meet ad testing demands in different cultures, while also enriching the creative assets and improving prediction accuracy.As a pioneer in AI for 19 years, Mininglamp will continue to innovate together with global customers and partners, fully extract value from diverse data, and unlock AI’s potential in various marketing scenarios. Deeply understanding industry needs, Mininglamp will provide more intelligent and efficient technical services, driving efficiency improvements and revenue growth across all sectors.
Welcome to AdEff.com, register for a trial, and start your journey of AI-powered ad testing and optimization.
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SOURCE Mininglamp Technology