SAN DIEGO, July 29, 2025 /PRNewswire/ — Birdelo, the trusted PR platform behind thousands of product stories, gift guides, and expert features since 2008, is officially relaunching with a major 2.0 upgrade with a new name and adding powerful AI search, a growing marketplace of thousands of products, and a more intuitive, media-first experience.
What began as a behind-the-scenes tool relied on by editorial teams at top outlets is now stepping confidently into the spotlight — as the original PR engine rebuilt for today’s pace.
Built on Proven Tools. Upgraded with AI and Marketplace Power.
Birdelo 2.0 expands on the platform’s core strengths — a centralized space where journalists can:
Instantly search brands and experts using AI-powered filtersRequest and track samples without endless emails or spreadsheetsUpload and notify brands of coverageFind affiliate-ready products to monetize contentDiscover feature ideas and curated collectionsBirdelo 2.0 is an all-in-one dashboard, fully searchable, and ridiculously easy to use.
“This isn’t a startup trying to reinvent PR — this is a relaunch of the platform that’s quietly powered media for over a decade,” said Kailynn Bowling, Co-CEO of Birdelo. “We’ve added AI, expanded the marketplace to thousands of products, and built the tools we always wished existed when we were in the media ourselves.”
“Birdelo might be cute, but it’s powered by serious smart tech,” said Nikki Carlson, Co-CEO of Birdelo. “This relaunch brings smarter search, faster workflows, and the kind of clarity PR has been missing. Media teams save time, and brands get discovered — without the back-and-forth.”
Why Birdelo Stands Out
Birdelo offers a proven platform with a decade-plus pedigree, trusted by top-tier media outlets, combined with new AI enhancements and a full marketplace designed specifically for editorial needs. Birdelo brings brands and media together with all key PR workflows under one roof — from discovery to sample tracking to affiliate programs.
Words From Birdelo, the Yellow Mascot
Not only does Birdelo solve real PR problems with smart, seamless tools—it also brings a little joy to the workflow, thanks to its cheerful yellow bird mascot who makes the whole process feel less like work and more like fun.
A Message From Birdelo For Media
“I’m the cheerful little bird who flutters through your inbox, finds the brightest brands, and makes your PR day a breeze—no feathers ruffled, just smooth sailing.” — Birdelo, Your Sunny Sidekick
A Message From Birdelo For Brands
“I’m the sweet yellow bird who helps your brand spread its wings and sparkle—because every star deserves to shine bright!” — Birdelo, Your Chirpy Cheerleader
Trusted By Top Media
Birdelo is proud to support editorial teams at Better Home and Gardens, Apartment Therapy, Good Morning America, The Today Show, US Weekly, Martha Stewart, USA Today, Glamour, and many more.
Follow the Flight
Birdelo is now available to media and brands everywhere. For real product discovery, actual workflow efficiency, and a platform that’s as editorial as it is intelligent — Birdelo is ready.
Birdelo’s got plenty more up its wings — and trust us, the next launch is worth chirping about.
Follow along on Instagram at www.instagram.com/birdelo.co
Explore the platform at www.birdelo.com
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SOURCE Birdelo