Quick NavigationReport OverviewKey TakeawaysBy Product Type AnalysisBy Measurement Method AnalysisBy End-use AnalysisBy Sales Channel AnalysisKey Market SegmentsEmerging TrendsDriversRestraintsOpportunityRegional InsightsKey Players AnalysisRecent Industry DevelopmentsReport ScopeReport OverviewThe Global Personalized Nutrition Market size is expected to be worth around USD 49.2 Billion by 2034, from USD 13.5 Billion in 2024, growing at a CAGR of 13.8% during the forecast period from 2025 to 2034. In 2024 North America held a dominant market position, capturing more than a 39.2% share, holding USD 5.2 Billion in revenue.Personalized nutrition is moving from a niche “DNA test + supplement pack” concept into an industry-wide capability that blends food science, digital health, and preventive care. In practice, it means tailoring dietary advice, functional foods, and supplementation to an individual’s goals and data—such as lifestyle, biomarkers, microbiome signals, or medical history—while still meeting mainstream expectations on taste, convenience, and trust. For example, the IFIC Food & Health Survey reports that nearly 6 in 10 Americans say they followed a specific diet in the past year, and leading diet goals include “Energy/less fatigue” (40%) and “Weight loss/weight maintenance” (40%).A major driver is the expanding availability of large, diverse health datasets that help translate biology into practical recommendations. The U.S. NIH “All of Us” Research Program reports roughly 862,000 enrolled participants by April 2025, and notes that 15,000+ researchers across all 50 states and 1,000+ organizations worldwide are registered to use its research platform—momentum that supports better evidence-building for precision approaches over time. In Europe, the 1+ Million Genomes (1+MG) initiative was signed by 25 EU countries plus the United Kingdom and Norway, building infrastructure to enable secure cross-border access to genomics and related clinical data—an enabling backbone for future “genomics-aware” nutrition pathways.Industrially, the ecosystem now resembles a multi-layer value chain. Upstream, testing and data capture include blood biomarkers, continuous glucose monitoring, microbiome kits, and increasingly large research cohorts feeding algorithm development. In the U.S., the NIH’s “Nutrition for Precision Health” program is backed by $170 million over 5 years and targets 10,000 participants to build predictive nutrition algorithms. This sits alongside scale-building infrastructure like All of Us, which reports roughly 862,000 enrolled participants.Several demand-side drivers are converging. First, consumers are already in “active management” mode: in 2025, 57% of Americans said they followed a specific eating pattern or diet in the past year, with “high protein” reported by 23%. Second, supplement behavior supports personalization economics: 75% of Americans take dietary supplements Read More