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Aditya Birla Group enters wires & cables market with ₹1,800 crore Ultravolt bet

Aditya Birla Group has entered India’s wires and cables market with an ₹1,800 crore investment through UltraTech Cement, launching the Ultravolt brand with a manufacturing facility in Gujarat. The business plans a pan-India rollout across 500-plus districts and 6,000 pin codes, targeting over one lakh retailers and aiming to become a top-two player within five years.​Read More

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